I wrote the following email to Jeff Swystun,
Chief Communications Officer and Pat Sloan,
Senior Vice President, Corporate Director of Public Affairs. Since I could not find any contact information on DDB Brasil website, I figured the global headquarters was best.
Your anger should be directed at the above people.
Chief Communications Officer and Pat Sloan,
Senior Vice President, Corporate Director of Public Affairs. Since I could not find any contact information on DDB Brasil website, I figured the global headquarters was best.
You are in SERIOUS trouble. This was as tasteless as you can possiblyThe following people were directly involved in making this mockery of a United States national tragedy:
get. I can only imagine that your reputation is going to suffer
tremendously. I had never heard of you before this advertisement came
out and I can assure you that your imagine has only suffered greatly in
the eyes of many Americans and decent people who are disgusted by this
ad.
http://www.foxnews.com/story/0,2933,545402,00.html?test= latestnews
As this quote taken directly from your website says:
"Respect for Our World
As influential communicators, DDB is in a position to use creativity
as a force for good. As Bill Bernbach so eloquently put it, "All of us
who professionally use the mass media are the shapers of society. We
can vulgarize that society. We can brutalize it. Or we can help lift it
onto a higher level."
Surely,
in the case of your Brazillian branch you clearly chose the lower path
and CHOSE to vulgarize and brutalize the United States of America and
are making a mockery of the 3,000+ individuals who perished that day by
an act of terror, NOT an act of nature or mother earth.
At least the World Wildlife Fund had enough decency to realize
that 9/11 was a national tragedy not some natural event and is taking
action to remove their trademark from this disgusting ad. You, DDB, on
the other hand created this monstrosity and should be greatly shamed by
this. Whomever your people in Brazil are that created this ad should
be fired and shamed on the way out.
Disgusting, it leaves a very bad taste in my mouth. Not exactly what you want to be remembered by ya think?
The advert titled Tsunami was done by DDB BRASIL advertising agency
for WWF company in ISRAEL. It was released in the August 2009. Business
sector is Public awareness messages.
Credits:
- Agency: DDB BrasilTitle of Ad: TsunamiAdvertiser/Client: WWF BrasilProduct or Service: Environmental AwarenessExecutive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio AnderyCreative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery, Guilherme JaharaCopywriter: Adriano Matos, Rodolfo SampaioArt Director: Guilherme JaharaPhotographer: Getty ImagesIllustrator: Big StudiosArt Buyer: Carmen Castillo, Carolina Galastri, Clariana da CostaAccount Supervisor: Alcir Gomes Leite, Ana Paula GrassmannAdvertiser's Supervisor: Heloisa Helena de OliveiraProducer: Nereu Marinho, Edson Harada
Your anger should be directed at the above people.
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